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Coke jumps on a nostalgic trend with new Coca-Cola Orange Cream flavor

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Coca-Cola

This undated photo shows Coca-Cola Orange Cream. (Coca-Cola via AP)

A year after the launch of the short-lived Coca-Cola Spiced, Coke is adding another new flavor to its lineup.

Coca-Cola Orange Cream is scheduled to go on sale Feb. 10 in the U.S. and Canada. It will be sold in regular and zero sugar varieties.

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Atlanta-based Coca-Cola Co. said Monday that it developed the soda, which mixes cola with orange and vanilla flavors, in response to growing consumer demand for the comforting, nostalgic flavor.

Orange cream โ€” first introduced with the Creamsicle ice cream bar in 1937 โ€“ has enjoyed a recent renaissance. Olipop, a probiotic soda, introduced an orange cream flavor in 2021. Carvel reintroduced its Orange Dreamy Creamy ice cream last year for the first time since 1972. Wendyโ€™s also debuted an Orange Dreamsicle Frosty last spring.

Coca-Cola has been experimenting with new flavors to help keep customers engaged with its signature product. In 2022, it launched Coca-Cola Creations, a series of limited-edition Coke flavors in colorful cans and bottles. Coke added hints of coconut, strawberry and even Oreos to the drinks.

The company introduced raspberry-flavored Coca-Cola Spiced last February, saying the offering would be a permanent addition to its lineup. But the company abruptly pulled Coca-Cola Spiced off the market in September, saying it would be replaced with a new flavor this year.

Coke said Coca-Cola Orange Cream wonโ€™t be a permanent flavor but would remain on sale at least through the first quarter of 2026.

In an interview last year, Coca-Colaโ€™s North American marketing chief, Shakir Moin, said it used to take the company at least a year to develop a new product. But it's trying to move more quickly.

โ€œConsumers are moving faster. The market is moving forward faster. Weโ€™ve got to be faster than the speed of the market,โ€ he said.