ORLANDO, Fla. – ICON Park in Orlando is pausing a new game on The Wheel and redesigning it after receiving comments it was “insensitive,” according to the park.
The ICON Park game allowed guests to use toy guns to shoot at targets set up around the park. The Bullseye Blast game encouraged guests to scan the rooftops for “50 strategically pre-selected targets with varying degrees of difficulty” during the 18-minute ride, according to a news release.
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On Saturday, ICON Park released a statement on the game being paused.
Following recent, well-received innovations from The Wheel at ICON Park, which provide customized experiences for guests, allowing them to play their own music playlist or listen to Orlando’s history story, the Bullseye Blast game satisfied guests who enjoy gaming, arcades and virtual reality. From capsules, guests use a toy infrared device to compete and hit round, colorful targets on rooftops. The experience was thoroughly tested and well received by guests during a process spanning many months.
Some non-guests and community members expressed that they considered the toy shooting device used to be insensitive. The attractions industry has many similar games which use similar shooting devices, so that is what we were limited to when exploring the game. However, we believe that a device can and should be designed which does not offend anyone in the community. We look forward to leading this new innovation.
During the design process we will pause the current version of the game. Just like all electronic games are improved over time, we will pursue a new design that will deliver the same level of customized fun for guests, in a way that the entire community can embrace.
An employee at the attraction told News 6 reporter Carolina Cardona on Friday that the game has been in operation “for a few weeks.”
“Each of the custom-made blasters has a scope on it, allowing the players to view an infrared beam and assist them when aiming at the targets. The score is displayed on the side of the blaster and targets flash off and on to confirm a hit,” the release reads.
The park boasted the game is the first of its kind for an observation wheel. The news release said the game was developed exclusively for The Wheel.
The game was available for an additional $5.95, according to the release.
The photo above showing two people holding the toy guns was part of a media release, but the photo is no longer available in the press kit. It’s not known why the picture was removed.
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