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💊The collagen craze, does it work?

Can popping a pill or eating foods with collagen improve your skin, hair, nails, joints?

Smoother skin, shinier hair, stronger nails, healthier joints, and more lean muscle mass—these are just a few of the benefits proponents claim collagen powders, pills, and foods can deliver.

Plenty of people are buying into the idea. Collagen is promoted as an anti-aging compound, as well as a beauty and performance enhancer — said Karen Formanski, an analyst with market research firm Mintel — making it appealing not just to middle-aged consumers but also to younger ones. According to projections by Nutrition Business Journal, collagen supplement sales in the U.S. will reach $298 million this year — up from $73 million in 2015.