NEW SMYRNA BEACH, Fla. – New Smyrna Beach police announced on Friday that they are getting ready for an unpermitted, unsanctioned pop-up event dubbed “JDM Beach Day” this weekend.
Police said the Volusia Sheriff’s Office designated a special-event zone for the area along the A1A starting at Hiles Boulevard.
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“JDM” is an acronym meaning “Japanese Domestic Market,” usually referring to vehicles released by Japanese manufacturers within their home markets.
Starting at 7 a.m. on Saturday, fines in this area will be doubled, and any violating vehicles will be impounded, a release by the department stated.
In addition, police said those promoting the event on social media have been identified, contacted and advised of the ramifications of the event. A designation by the sheriff’s office states that promoters will be held liable for costs and fees associated with enforcing the special-event zone.
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According to the release, the event risks straining public safety resources, interfering with traffic and jeopardizing the public welfare.
The designation said the special-event zone will stay in effect “as long as is reasonably necessary to ensure public health, safety and welfare,” though it will end once the event “dissipates.”
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