INSIDER
Aunt Jemima brand gets a new name: Pearl Milling Company
Read full article: Aunt Jemima brand gets a new name: Pearl Milling CompanyThis image provided by PepsiCo, Inc., shows Quaker Oats' Pearl Milling Company brand pancake mix and syrup, formerly the Aunt Jemima brand. Aunt Jemima products will continue to be sold until June 2021, when the packaging will officially change over. Quaker Oats said Tuesday that its Aunt Jemima brand pancake mix and syrup will be renamed Pearl Milling Company. Aunt Jemima products will continue to be sold until June, when the packaging will officially change over. Quaker said it is also donating $1 million to groups that empower Black women and girls as part of the Pearl Milling Company rollout.
Here’s what Uncle Ben’s rice will now be called
Read full article: Here’s what Uncle Ben’s rice will now be calledThe Uncle Ben's rice brand is getting a new name: Ben's Original. (Mars via AP)NEW YORK – The Uncle Ben's rice brand is getting a new name: Ben's Original. Mars had announced in the summer that the Uncle Ben's brand would “evolve.”Since the 1940s, the rice boxes have featured a white-haired Black man, sometimes with a bow tie, an image critics say evokes servitude. In a short-lived 2007 marketing campaign, the company elevated Uncle Ben to chairman of a rice company. It also is planning a $2.5 million investment in nutritional and education programs for students in Greenville, Mississippi, the majority African-American city where the rice brand has been produced for more than 40 years.
Aunt Jemima brand retired by Quaker due to racial stereotype
Read full article: Aunt Jemima brand retired by Quaker due to racial stereotypeA box of Aunt Jemima pancake mix sits on a stovetop Wednesday, June 17, 2020, in Harrison, N.Y. Pepsico is changing the name and marketing image of its Aunt Jemima pancake mix and syrup, according to media reports. (AP Photo/Courtney Dittmar)NEW YORK – America’s painful struggles over racism have finally caught up with Aunt Jemima, that ubiquitous fixture served up at breakfast tables for 131 years. Quaker Oats announced Wednesday that it will retire the Aunt Jemima brand, saying the company recognizes the character’s origins are “based on a racial stereotype.” Indeed, the logo was inspired by 19th century minstrel celebrating the “mammy,” a black woman content to serve her white masters. Richardson said Aunt Jemima epitomizes the dark comfort that some Americans take from imagery of black servitude, so normalized that it's on their box of pancake mix. Earlier this week, the singer Kirby posted a TikTok video called “How to Make a Non Racist Breakfast” explaining some of the backstory of the Aunt Jemima brand.
Aunt Jemima brand changing name, image after acknowledging racial stereotype
Read full article: Aunt Jemima brand changing name, image after acknowledging racial stereotypeQuaker Oats is getting rid of the Aunt Jemima pancake brand and logo. The cancelation of the brand, which is more than 130 years old, comes as an acknowledgment that its origins are based on a derogatory racial stereotype. Its another sign that corporations and society as a whole may be starting to really listen to long-standing calls for racial equality. Those calls have reached a fever pitch in recent weeks following the death of George Floyd at the hands of police, leading to worldwide protests. The Aunt Jemima logo was based on the racist stereotype of the slave mammy, a submissive servant who dotes on her masters family at the expense of her own.