Aunt Jemima pancake mix and syrups are now being phased out of stores.
Products for the new replacement brand, Pearl Milling Company, have started showing up in some supermarkets.
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Shoppers will still see the Aunt Jemima brand for a while as retailers make the transition.
The old brand will be referenced on the new packaging.
Products will include the words: ’'New name, same great taste as Aunt Jemima.”
Last February, Quaker Oats said it was retiring Aunt Jemima because it was based on a racial stereotype.
Other food brands with problematic images and mascots followed suit, including Uncle Ben’s rice.