David’s Bridal filed for Chapter 11 bankruptcy protection Monday, reports USA Today.
The nation’s largest wedding retailer plans to stay in business, assuring customers that its bankruptcy would not derail their weddings.
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"Orders will arrive on time and bridal appointments will not be impacted," the retailer said to USA Today.
The company has hundreds of millions of dollars in debt because of a private-equity buyout several years ago.
Digital competition is also taking a toll on the wedding retailer.
In 2017, Alfred Angelo, another wedding retailer, left brides and grooms in a bind when it suddenly liquidated.
David’s Bridal said it has no plans to do the same.
"For more than 60 years, David's has delivered beautiful, high-quality dresses and accessories for our customers' most special occasions, and the actions we are taking will enable us to build on that tradition," David's Bridal CEO Scott Key said in a statement. "Our team is laser-focused on providing brides and their families with the five-star service and experience they deserve and have come to expect from us."