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It’s back! ‘World’s Most Famous Beach' sign reinstalled at Daytona Beach access ramp

Iconic sign was removed for improvement project

DAYTONA BEACH, Fla. – An iconic sign signifying the “World’s Most Famous Beach” is back at a popular Daytona Beach access ramp.

The sign, which reads, “Daytona Beach, World’s Most Famous Beach” was taken down earlier this year for an improvement project at the International Speedway Boulevard beach access ramp.

The City of Daytona Beach Government on Thursday posted a photo on Facebook, showing the sign standing tall.

“Coquina will be added around the sign’s posts at the beginning of next month,” the post stated.