Depending on the demand and time of day, you could end up paying more at Wendy’s.
According to CNN, the fast food chain will begin testing “dynamic pricing” in 2025 as part of a “$20 million investment in new digital menu boards at U.S. restaurants.”
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These boards would make it easier to change pricing “depending on demand” and utilize AI-enabled menu changes and suggestive selling, CNN reports.
Wendy’s isn’t the only chain to experiment with dynamic pricing. CNN said McDonald’s tried it at some of its drive-thrus, sparking “outrage recently for affecting the affordability of its food.”
Click here to read more about the redesigned Wendy’s menu and surge pricing at fast food chains.
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