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These new additions at Universal Orlando are sure to be popular among ‘Wicked’ fans

‘Wicked’-themed dining and merchandise rolling out in October

Wicked: The Experience – will be housed in the former location of the UNIVRS (Universal Orlando)

ORLANDO, Fla. – Just in time for Halloween, and roughly a month before its cinematic release, some “Wicked” experiences are set to drop in at Universal Orlando Resort.

Starring Cynthia Erivo as Elphaba and Ariana Grande as Glinda, the highly-anticipated film is about the untold story of the witches of Oz and fans will be able to express their pink and green fandom through fashion and accessories.

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Fantabulous-themed dining

Universal Orlando (Universal Orlando)

Voodoo Doughnuts, Toothsome Chocolate Emporium & Savory Feast Kitchen at Universal CityWalk will get a taste of “Wicked”.

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MinaLima merchandise

"Wicked"-themed merchandise coming to Universal Orlando (Universal Orlando)

Starting in late October, Universal Orlando Resort will welcome guests to Wicked: The Experience.

Housed in the former location of the UNIVRS store, guests will have the opportunity to step into the Land of Oz. This exclusive experience will whisk guests along the yellow brick road and into a variety of iconic “Wicked” locations from Shiz University to the Emerald City.

"Wicked"-inspired apparel at Universal Orlando. (Universal Orlando)

Guests can also get up close to costumes and props — created by the designers from the film — on display.

"Wicked"-themed merchandise at Universal Orlando. (Universal Orlando)

As for merchandise, MinaLima — the studio behind iconic graphic props from the Wizarding World of Harry Potter — developed an exclusive “Wicked”-inspired graphics and print collection including apparel, accessories, home goods, and confections, as well as stationery.

"Wicked"-themed merchandise coming to Universal Orlando. (Universal Orlando)

Other “Wicked” products include fashion dolls from Mattel, Funko Pops! characters, LEGO sets featuring the Land of Oz, Loungefly bags as well as cosplay and prop replicas from The Noble Collection.

“Wicked” a two-part, cinematic event flies into theaters on Nov. 22, while “Wicked Part Two” lands on Nov. 26, 2025.

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