INSIDER
Bud Light’s parent company expressed confidence Thursday that its U.S. market share has stabilized after a promotion with a transgender influencer cost it sales.
Anheuser-Busch, the maker of Bud Light, is laying off hundreds of positions across its U.S. corporate staff, the company confirmed this week.
Transgender influencer Dylan Mulvaney says she felt abandoned by Bud Light after facing “more bullying and transphobia than I could have ever imagined” over her partnership with the beer giant.
The country’s largest advocacy group for LGBTQ+ rights has suspended its benchmark equality and inclusion rating for Anheuser-Busch.
Bud Light’s parent company said Thursday it will triple its marketing spending in the U.S. this summer as it tries to boost sales that plummeted after the brand partnered with a transgender influencer.
Reports say a Bud Light marketing executive is taking a leave of absence after overseeing a partnership between the company and a transgender influencer, drawing cries for boycotts.
