(AP Photo/Alex Brandon, File)NEW YORK – The founder and CEO of MyPillow, who amplified President Donald Trump's claims of election fraud, said a backlash against his company has begun after a mob stormed the U.S. Capitol this month.
Lindell has continued to push bogus claims of election fraud since Trump’s loss to President-elect Joe Biden in the presidential race.
That has led people to flock to social media and put pressure on stores carrying MyPillow to drop the brand.
“I stand for what’s right,” said Lindell, who created the MyPillow in 2004 and built the business in Chaska, Minnesota, southwest of Minneapolis.
“I’m standing firm.”Aside from the retail pressure, Lindell is also facing potential litigation from Dominion Voting Systems for his accusations that their voting machines played a role in election fraud.