WKMG-TV, the Graham Media Group-owned CBS affiliate in Orlando seeks a National Sales Leader who will grow linear market share and exceed linear and digital revenue goals through bold, outside-the-box thinking while coaching sales representatives to deliver results.
Responsibilities/Key Activities:
The National Sales Manager will exhibit the ability to develop deep relationships with key stakeholders at leading advertising agencies and direct clients that serve the Orlando DMA. The ideal candidate will be client-focused, detail-oriented and possess institutional knowledge offering best-in-class service for national advertisers.
- Work cooperatively with sales management to identify and address all issues regarding cross-platform strategies and workflow while creating interactive products, packages, content and rates appropriate to the market.
- Manage, engage and motivate the National Sales team.
- Achieve and surpass national revenue goals.
- Responsible for making ethical business decisions while focusing on profitability of his/her sales organizations as well as specific sales proposals and offerings.
- Consistently communicate with GSM regarding station pricing and inventory models, utilizing all available platforms.
- Create sales promotions that simultaneously serve the interests of clients.
- Develop sales and profitable advertising programs that deliver expected ROI for advertisers.
- Through ongoing and consistent verbal and written communication with the National Sales Team, provide relevant information to General Sales Manager and General Manager regarding market conditions, sales opportunities and other business matters within the national marketplace.
- Report weekly revenue forecast based on all pending national business.
- Consistent travel to key U.S. ad markets.
- Lead the station’s political sales efforts, including tracking of payments, fulfillment of public file posting responsibilities and collaborate on achieving the goals of both the station and agency.
- Work with Local Sales Managers and General Sales Manager to foster a positive sales environment.
Qualifications Required:
- Candidate should have extensive experience in broadcast/digital sales, product knowledge and local market analytics, preferably TV sales and management.
- Candidate should have expert knowledge of research and ratings metrics; Wide Orbit Traffic and Wide Orbit Media Sales experience is a plus.
- Leadership experience with a proven track record of managing a sales staff to achieve revenue goals and high performance.
- Exceptional coaching skills; excellent verbal and written communication skills a must.
- Computer skills are essential to pull/create reports and provide data/analytics.
- Ability to share vision, gain buy-in and build loyalty.
- Candidates should be extremely flexible in the face of an extraordinarily dynamic work environment.
- Valid driver’s license and reliable automobile.
- College degree preferred.
Location:
WKMG-TV 6
4466 JOHN YOUNG PARKWAY
ORLANDO, FL 32804
Interested candidates, please submit your resume and cover letter detailing your relevant experience to: David Baer at dbaer@wkmg.com.
WKMG-TV - Graham Media Group is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, WKMG-TV/ GMG will comply with applicable state and local laws prohibiting employment discrimination.
Note: Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks.