Netflix plans to open physical locations where fans can fully experience the worlds of their favorite TV shows, eat themed food or shop for clothing, according to USA Today.
The “Netflix House” concept will offer a combination of retail, dining and live experiences that leverage its TV shows and movies, the article states.
Josh Simon, the vice president of consumer products, revealed the company plans to establish its first two venues in the U.S. by 2025 and expand the concept globally, according to a report from Bloomberg.
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“Netflix House” will be the media company’s first permanent location, although the company has launched 40 pop-up fan experiences in 20 cities across the world.
“We’ve seen how much fans love to immerse themselves in the world of our movies and TV shows,” Simon told Bloomberg. “And we’ve been thinking a lot about how we take that to the next level.”
Netflix has not announced what it will be selling at the locations or where they will be.
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