Chase faces backlash after 'Monday Motivation' tweet
Company vows to get better at #MondayMotivation
Stacy Greenhut, Social Media Producer
(Credit: AP Photo/Matt Rourke)
A simple idea to provide motivation backfired for a bank.
Chase, America’s largest bank, joined the #MondayMotivation conversation on Twitter by offering tips to save money.
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The tweet featured a hypothetical conversation between a customer and a bank.
The customer wanted to know why their balance was so low and the tweet suggested they cut unnecessary expenses such as making coffee at home, eating the food in the fridge and walking instead of taking a cab.
Me: Why is my balance so low? Bank: Here’s another $12 monthly fee because you don’t have direct deposit Me: My job doesn’t offer direct deposit Bank: Oh well, now here’s a snarky tweet to help you save money... Me: Time to close my Chase bank account#MondayMotivationpic.twitter.com/RQCbuKXRud
Customers didn’t take too kindly to the advice and thought it was construed as “poor shaming.”
The tweet was deleted by Chase and the bank said, “Our #MondayMotivation is to get better at #MondayMotivation tweets. Thanks for the feedback Twitter world.”
Customers continued to slam the company on Twitter after the response from Chase.
Making coffee at home, packing my lunch, and walking the three blocks to close out my Chase account after they decided it was a great idea 2 shame ppl who are financially struggling. Rich coming from a company that benefited from a $12mil bailout financed by those same poor ppl.
You: Why is my balance so low? Chase: We charge fees for EVERYTHING. You: I try to avoid those. Chase: Too bad. Also, we charge INSTANTLY for any check, payment, or withdrawal, but put 3 day holds on auto-deposited paychecks. You: Why do you do that? Chase: Because we can.
Hi, Chase customer here! Love your freewheeling, millennial-inspired humor about how average people are suffering under the unbearable weight of unchecked capitalism! Very fresh, very responsible, very cool! Makes me wanna gouge my eyes out in glee!!
