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Bud Light parent says US market share stabilizing after transgender promotion cost sales
Read full article: Bud Light parent says US market share stabilizing after transgender promotion cost salesBud Light’s parent company expressed confidence Thursday that its U.S. market share has stabilized after a promotion with a transgender influencer cost it sales.
Bud Light maker Anheuser-Busch lays off hundreds of US corporate workers after sales slump
Read full article: Bud Light maker Anheuser-Busch lays off hundreds of US corporate workers after sales slumpAnheuser-Busch, the maker of Bud Light, is laying off hundreds of positions across its U.S. corporate staff, the company confirmed this week.
Transgender influencer Dylan Mulvaney says Bud Light didn't support her during backlash
Read full article: Transgender influencer Dylan Mulvaney says Bud Light didn't support her during backlashTransgender influencer Dylan Mulvaney says she felt abandoned by Bud Light after facing “more bullying and transphobia than I could have ever imagined” over her partnership with the beer giant.
LGBTQ+ group suspends Bud Light maker's rating over handling of backlash to transgender influencer
Read full article: LGBTQ+ group suspends Bud Light maker's rating over handling of backlash to transgender influencerThe country’s largest advocacy group for LGBTQ+ rights has suspended its benchmark equality and inclusion rating for Anheuser-Busch.
Bud Light boosts spending in US to counter sales declines
Read full article: Bud Light boosts spending in US to counter sales declinesBud Light’s parent company said Thursday it will triple its marketing spending in the U.S. this summer as it tries to boost sales that plummeted after the brand partnered with a transgender influencer.
Bud Light exec takes leave after boycott calls, reports say
Read full article: Bud Light exec takes leave after boycott calls, reports sayReports say a Bud Light marketing executive is taking a leave of absence after overseeing a partnership between the company and a transgender influencer, drawing cries for boycotts.