Pickleball players from Florida and throughout the country are in Volusia County for the launch of an exclusive competition for players 40 and above.

The 2024 AARP U.S. Champions Cup is at Pictona at Holly Hill Feb. 1-4

In the same week as the Superbowl, it's pickleball that is popular in Holly Hill.

Pickleball is the fastest-growing sport in the U.S. for the second year in a row. The demand so high, a Volusia County recreational center is expanding to Pictona at Holly Hill to expand to 49 Pickleball courts.